Youth Sports Plus and Staylive enter long term agreement

November 1, 2023

Youth Sports Plus and Staylive enter long term agreement, using AI and streaming technologies to drive growth of grass-roots Ice-Hockey leagues.

Staylive, a Spring Media Company, the leader in live and on demand streaming technology solutions and Youth Sports Plus (YSP), innovator and service provider to the youth sports community in North America, are pleased to confirm a new partnership focused on the development and expansion of youth sports within Minnesota and beyond. Directly connected with the best venues, leagues and teams in Minnesota, YSP have, for multiple seasons, used AI cameras to capture and distribute developmental sports leagues and tournaments to a passionate home fanbase.  Today’s announcement with Staylive elevates the direct-to-consumer proposition across all 25,000 games of the season, increasing fan and audience engagement and immersion through the provision of new features, capabilities and distribution options.

"To be selected by YSP as its streaming and distribution partner is an extremely positive reflection of our capabilities as a streaming technology and services provider," said Zana Avci, Commercial Director at Staylive. The huge volume of events captured through the YSP network of installed AI cameras requires a platform that is able to operate at substantial scale of operation from both an inbound and outbound perspective – Staylive’s pedigree in doing just this ensures that we can take the service to new levels.

Shawn Sundquist, CEO of YSP,  expressed his enthusiasm about the new partnership, “This collaboration with Staylive marks an exciting milestone in our commitment to enhancing the youth sports experience in Minnesota and beyond. By harnessing the power of AI and cutting-edge streaming technologies, we’re not only bringing the action closer to fans but also creating a more immersive and engaging platform for young athletes. YSP has always strived to provide the best for our community, and this partnership with Staylive reflects our continued commitment to the future development of youth sports.”
Staylive's partnership with YSP is reflective of the increased traction of automated and cloud based production solutions through AI, and the efficiency and optimisation generated through a direct-to-consumer distribution model. “Staylive is at the forefront of AI’s potential in OTT technology. This partnership underscores our commitment to expanding the efficiency of live content ingest and distribution cost-effectively, providing exciting opportunities for enhanced audience engagement. From intelligent camera selection to immersive multi-view experiences, AI is reshaping the future of OTT”, said Pontus Karsbo, CEO at Staylive.

The league and tournament coverage on the Staylive platform will offer fans a unique viewing experience across all tiers of the game. The platform is available at

About Staylive AB
Staylive AB, a Spring Media Company, is the leader in live sports streaming technology, delivering in excess of 1000 live events per week to a globally distributed audience. Its streaming platform powers governing bodies, federations, leagues and clubs worldwide and is underpinned by additional related services across growth marketing, consulting and more. Established in 2013, Staylive is headquartered in Stockholm, Sweden.

About YSP
Youth Sports Plus (YSP) is a pioneering service provider dedicated to the youth sports community in North America. With a strong commitment to fostering the development and growth of youth sports, YSP leverages innovative solutions and technologies to enhance the sports experience for young athletes and fans alike. YSP captures and delivers the excitement of grassroots sports to passionate home fanbases, creating a platform that brings communities closer to the game. For more information about YSP and its initiatives, please visit

For additional info:

Ted Hansson
Commercial & Marketing Executive
+46 73 530 82 63

We're serious about streaming.
So should you.

Contact us now to get a full demo.
Get started now