Staylive expands Warner Bros. Discovery distribution partnership with road cycling & Giro d’Italia

May 28, 2024

A thrilling road cycling season can now be streamed in more countries around the world as Warner Bros. Discovery’s world-class live production reaches new fans through an expanded digital offering with streaming partner Staylive - a Spring Media company.

STOCKHOLM, 03 May 2024 - Staylive announces an expanded partnership with Warner Bros. Discovery (WBD) Sports Europe, harnessing the international streaming provider’s advanced solutions to bring a landmark season of road cycling to fans worldwide, beginning with the iconic Giro d’Italia on May 4th.

This extended collaboration further expands the reach of WBD Sports’ premium cycling events, which already distributes streaming coverage of fan favorite events such as the WHOOP UCI Mountain Bike World Series via Staylive. With the addition of the Giro d’Italia and the Tro Bro Léon, Staylive continues to showcase its ability to meet the technical demands of livestreaming globally recognized sporting events.

“This early expansion with Warner Bros. Discovery Sports Europe not only underlines our robust platform capabilities but also highlights our shared commitment to providing sports enthusiasts with unparalleled access to premium cycling events,” said Matt Parker, CCO Staylive. “Our technology ensures that every fan experiences the thrill of live competition with the highest streaming quality, regardless of their location."

Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at WBD Sports Europe, added: “We’ve been working with Staylive to further expand the reach of our world-leading live sports coverage to new audiences around the world as part of our continued drive to ensure fans can access their favorite sports, athletes and stories wherever they are. We welcome the new opportunity our expanded partnership with Staylive brings to support us in scaling coverage of one of the world’s greatest cycling races to even more viewers worldwide.”

Founded in 2013, Staylive is renowned for its expertise in streaming solutions, delivering over 1,500 live sports events per week to an international audience. The company’s technology supports governing bodies, federations, leagues, and sports clubs around the world - from grassroots to the world elite.

The upcoming Giro d’Italia and other cycling events will be available live on the Staylive powered platform through flexible viewing options, including pay-per-view and subscription packages. Fans will also be treated with additional content such as behind-the-scenes footage and exclusive interviews.

Experience the excitement of the Giro d'Italia and other road cycling events - watch it live on Staylive by clicking here!

About Staylive

Staylive, a Spring Media company, is the leader in live sports streaming technology, delivering in excess of 1,500 live events per week to a globally distributed audience. Its streaming platform powers governing bodies, federations, leagues and clubs worldwide and is underpinned by additional related services across growth marketing, consulting and more. Established in 2013, Staylive is headquartered in Stockholm, Sweden.


About Warner Bros. Discovery Sports Europe

Warner Bros. Discovery (WBD) Sports Europe represents WBD’s portfolio of sports brands, channels, and platforms in Europe. It collectively reaches 130 million people every month, engaging fans and broad audiences in more than 200 markets and in 20 languages across all platforms where consumers are spending time: free-to-air TV, pay-tv, streaming, online and social. WBD Sports Europe includes the much-loved consumer brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and TNT Sports in the UK and Ireland, as well sports programming and content on WBD’s free-to-air TV networks and streaming on discovery+ and Max from Spring 2024 in an initial 22 markets. They connect audiences with the greatest sporting events in the world. This includes being the Home of the Olympics Games in Europe; tennis’ Grand Slams; cycling’s Grand Tours, more than 600 cycling broadcasts per year, the UCI Track Champions League, the WHOOP UCI Mountain Bike World Series; the PGA TOUR year-round in some markets; The Ocean Race; the Snooker World Tour; the ABB FIA Formula E World Championship; the FIM Speedway GP, Speedway of Nations and Speedway World Cup; and every major winter sports World Championship and World Cup event. WBD Sports Europe completes a full 360° offer with its Events management and promotion division, which oversees 35+ events across four global championships each year and has achieved the ISO20121 certification for sustainability of event management practices.

For additional info:

Ted Hansson
Commercial & Marketing Executive
+46 73 530 82 63

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