Staylive appointed as Warner Bros. Discovery distribution partner

April 13, 2024

Partnership spans key cycling and motorcycling events

The WHOOP UCI Mountain Bike World Series can now be streamed in more countries around the world as Warner Bros. Discovery Sports Europe joins forces with streaming partner Staylive, a Spring Media company.

Warner Bros. Discovery (WBD) Sports Europe partners with OTT platform provider Staylive to increase the distribution and availability of its flagship cycling and motorcycle owned-promoted events globally.

This collaboration will unite and spread the passion for some of the most exhilarating sports events, including the WHOOP UCI Mountain Bike World Series, with a highly anticipated 2024 season kicking off this week in Mairiporã, Brazil.

Fans will also be treated to a calendar filled with other live events, highlights, and associated shoulder programming, which includes the FIM Endurance World Championship (EWC), FIM Speedway Grand Prix (SGP) and UCI Track Champions League.

Founded in 2013, Staylive is a Swedish streaming solutions company that delivers over 1,500 live sports events per week to a global audience. Its streaming platform powers governing bodies, federations, leagues, and sporting clubs worldwide.

This agreement builds on the extensive reach of the WBD Sports events portfolio focused on cycling and motorcycling action.

Matt Parker, CCO of Staylive, said: "Partnering with WBD Sports for this historic season of cycling and motorcycling events is a testament to Staylive's technical capabilities and commercial expertise. We are immensely proud to work with and alongside industry powerhouse, WBD Sports, as they secure new and innovative ways to maximise content distribution and reach. This collaboration highlights our ability to meet the high technical demands of streaming world-class sports events, while enhancing the fan experience across the globe.”

Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at WBD Sports Europe, added: “Our partnership with Staylive demonstrates the commitment of WBD Sports in serving sports fans around the world with premium and diverse content from leading sports formats and properties. Through this partnership, we are not just distributing sports content, we are creating a more accessible and immersive experience for fans, no matter where they are. This is a prime example of how we’re increasing our ability to meet the evolving needs of our audience and to bring them closer to the sports they love.”

Fans can watch the 2024 WHOOP UCI Mountain Bike World Series on Max, Eurosport and discovery+ as well as across several local and national broadcasters. With this agreement however, the WHOOP UCI Mountain Bike World Series action and other WBD Sports owned-promoted events are now also accessible on Staylive through pay-per-view and subscription packages in markets independent of exclusive WBD platforms and broadcast partnerships.

To find out where you can tune into the WHOOP UCI Mountain Bike World Series wherever you are in the world, visit our Where to Watch guide.

Experience the excitement of the WHOOP UCI Mountain Bike World Series and watch it live on Staylive by clicking here!

For additional info:

Ted Hansson
Commercial & Marketing Executive
+46 73 530 82 63

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