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News

Psyched4 partners with Staylive for UK&I launch

August 23, 2023

Psyched4 is the new go to destination across the UK & Ireland for live sports and sport related content.  Working in partnership alongside underserved sports properties, Psyched4 provides a direct route to consumers and communities, engaging passionate fans and generating new audiences through deep rooted fan engagement and partnerships.

Psyched4 has selected Staylive to provide it’s OTT direct-to-consumer broadcast platform. Staylive will provide the technology backbone, streaming platform and associated applications for distribution. Following a short and successful soft-launch in early 2023, the platform will be fully released later this year with a wider content offering.

‘We are absolutely thrilled to be working alongside an established technology partner like Staylive. From day one the team at Staylive and Spring Media have believed in our vision for creating a genuine destination for underserved sports properties and fan communities. They hold the same passion and enthusiasm we do for this project. What has been exceptionally refreshing is the true collaborative nature Staylive has afforded to us.’ Says David McKenzie, CEO Psyched4.

‘We are delighted to work with the talented team at Psyched4. At a time of substantial change within the UK&I sports broadcast sector, Psyched4 provides an important alternative for fans and a means of access to under-represented and emerging sports disciplines’. Commented Pontus Karsbo, CEO Staylive.  ‘Our agreement with Psyched4 is further positive endorsement of the Staylive platform and our ability to fulfil the requirements of ambitious, fast-growing broadcasters.’  

Psyched4 in partnership with Staylive will give sports fanatics across the UK & Ireland the ability to watch what they want, when they want and how they want to consume it.

About Psyched4

Psyched4 Ltd, is the new destination for sports across the UK & Ireland. Psyched4 works alongside multiple leagues and content providers globally, particularly in underserved fan communities across the UK&I geography to capture and engage audiences. Alongside innovative marketing partners to drive greater fan engagement, data insights and profitability in market.

About Staylive AB

Staylive AB, a Spring Media Company,  is the leader in live sports streaming technology, delivering in excess of 400 live events per week to a globally distributed audience. Its streaming platform powers governing bodies, federations, leagues and clubs worldwide and is underpinned by additional related services across growth marketing, consulting and more. Established in 2013, Staylive is headquarted in Stockholm, Sweden.

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