Benetton Rugby Treviso launch BenTV, a global direct-to-consumer content service powered by Staylive.Live and on-demand content service provides fans of Benetton Rugby with new opportunities to engage and interact with the club, from anywhere in the world.
The launch today of BenTV marks the beginnings of a three-year strategic relationship between Italian Rugby Union giants, Benetton Rugby Treviso, and streaming media innovators, Staylive AB. The live streaming schedule starts from September 9th with Men’s live pre-season action, continuing with full coverage of U21’s, Academy and Womens matches for the duration of the season. A rich archive and exclusive on-demand programming across video, spoken word and editorial formats will allow fans to engage more deeply, with a choice of media formats that best suit their need at any given time.
Underpinned by the Staylive streaming platform, all aspects of media delivery, activation, transaction, presentation/UI and platform analytics will be operated and managed by Staylive solutions.‘Our partnership with Benetton Rugby is testament to the breadth and depth of digital services Staylive can deliver against’ said Matt Parker, Global Head of Sport, Staylive AB.
‘For too long, club TV and video services within sport have been a second thought; the delivery mechanisms and content formats presented ill-suited to the demands of the modern, multi-tiered fanbase. We are delighted to work collaboratively with a visionary and forward-thinking club in Benetton Rugby as they seek to raise-the-bar in content delivery and fan experience. The beyond video capabilities of the Staylive OTT platform will ensure that Benetton Rugby are armed with a suite of tools and services that allow for the presentation of multiple content formats, across a variety of media, all within a single, destination OTT platform.’
‘BenTV is an essential deliverable to our global and domestic fanbase as we embark on an exciting new season and associated content strategy’ said Federico Arigano, Communications Director, Benetton Rugby Treviso.
‘Supporters of Benetton Rugby will be able to watch live matches, experience our rich back catalogue of on-demand content and absorb new content releases exclusive to the BenTV platform. Crucially, we are proactively reaching out to our distributed, international audience, with a storytelling platform that remains true to the brand values of the club and our commercial partners.’
BenTV is available on web, iOS and Android mobile and tablet devices. Fans can watch and subscribe through www.bentv.it